About

Building infrastructure for the next commerce interface.

Traditional e-commerce was built for humans visiting websites. The next generation of commerce increasingly involves consumers delegating discovery, comparison and purchase to AI assistants. Next Gen Merchant creates and manages the agentic commerce layer around the systems merchants already run.

Benelux · Nordics · DACH

Initial markets

€1M–€100M

Typical merchant online revenue

Protocol agnostic

No single AI ecosystem lock-in

Principles

How we work.

Evidence over assumption

A finding without evidence is an opinion. Every status carries its source, confidence and timestamp.

Unknown is a valid answer

Private integrations are not publicly observable. We report that honestly instead of scoring them as broken.

Infrastructure, not consultancy

We sell outcomes: readable commerce data, connected protocols, validated transactions, continuous monitoring.

Europe-first by default

VAT context, multi-market selling, currencies and consent are built into the model — without legal compliance claims.